Editorial vs. Commercial: Understanding the Difference

Editorial photo shoots are all about storytelling, creativity, and high-fashion drama—think runway-worthy looks captured in artistic frames for magazines or portfolios.
 
Commercial shoots, on the other hand, focus on selling a product or brand, delivering polished, relatable visuals with wide appeal. No matter the brief, Tamarra Mc Naught of TITO STYLE is your ultimate go-to stylist. With over 25 years of experience and an enviable network of industry leaders, Tamarra brings unparalleled expertise and efficiency to every project. Her ability to execute flawless looks while saving you time and money is unmatched, and her results—published in over 75 countries—speak for themselves. From conceptualizing bold editorial statements to curating sharp, on-brand commercial ensembles, Tamarra’s styling mastery is second to none.
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Please refer to the PORTFOLIO tab to see examples of her work.
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